Our Young Gun profile takes a look at some of the young talent across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles, people and companies across the buzzing industry.
Today we speak to iProspect Sydney client manager Heloise Parlett.
Time in current role/time at the company:
I’ve been at iProspect for four and a half years (two and a half years in Sydney, and two years in London before that).
How long have you been in the industry?
Coming up to five years.
How did you get here? Was this always the plan?
Not at all, I saw a posting on a university jobs website and thought ‘that sounds interesting’. I didn’t even know the half of it. I had always wanted to open my own café, but then I figured by working in media I basically live at the café next to the office anyway.
Who guides you day to day?
I’ve been really lucky to have been guided by so many brilliant and supportive people in my career, but currently day to day it’s Jen Meyer and Thomas Galluzzo who always make time for my questions and have my back.
What’s the best thing about the industry you work in?
The fact that every single day I’m learning more and more, with people around me who are always keen to impart their wisdom.
And the biggest challenge?
Finding the relevance behind a lot of industry buzzwords.
Whose job have you set your sights on in the future?
It’s always been my dream to work on a sports brand that I’m passionate about (not sure what this job looks like exactly yet..).
Where do you turn for inspiration?
I find I get the best inspiration when I’m not working, when I’m out for a run or something and my brain is subconsciously working through a problem.
My favourite advert is:
The Nike ‘BetterForIt’ campaign. I’ve always been quite active and I remember seeing these ads and feeling like ‘Nike just really get it’. I also love seeing the empowerment and strength of women reflected in this, and so many other of Nike’s ads.
Tell us one thing people at work don’t know about you?
I started playing the flute at age five (conveniently I left it in the UK so no-one can ever ask for an office performance).
In five years' time I'll be:
Probably still saying ‘Heloise, with a silent H’.
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