Young Gun: Grill'd head of brand marketing Grace Eadie

16 July 2020

Our Young Gun profile takes a look at some of the young talent across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles, people and companies across the buzzing industry.

Today we speak to Grill'd head of brand marketing Grace Eadie.

Time in current role:
Ten months.

How long have you been in the industry?
About ten years.

How did you get here? Was this always the plan?
My career path hasn’t been traditional, when I was about 20 I launched an ecommerce business in a saturated market and really focussed on creating distinctiveness and differentiation. After being exposed to all facets of a business and selling it a couple of years later, I knew I’d really found my sweet spot in brand and marketing. I also studied communications over about eight years whilst working full-time so I was fortunate to gain experience along the way.

Who guides you day to day?
Kerrie Wade, our marketing director, is an incredible and trusting leader. She is extremely sharp and her wittiness makes every day a joy being in fits of laughter. Trust is the foundation of amazing working relationships, you could work with the most talented people but without trust you’ll struggle to do great work together.

What’s the best thing about the industry you work in?
Each day is different than the last! I love the variety, being constantly challenged and the ability to bring a vision to life and see tangible impacts to the business. I also love being able to work with like-minded people who are full of energy, passionate and innovative.

And the biggest challenge?
Having to say no… The combination of a fast pace with constant, rapid change means there isn’t enough time to do everything you dream of. Being selective in where to play and where not to, is paramount.

Whose job have you set your sights on in the future?
TBC, I’m quite ambitious so there’s a few I have my sights on…

Where do you turn for inspiration?
Podcasts, Pinterest, my collegues and music.

My favourite advert is:
I loved the Uber Eats ‘Tonight I’ll be eating’ series of ads during the Australian Open last year, they really stood out by blending in.

Tell us one thing people at work don’t know about you?
I’m very much an open book but I have a studio at the back of my house where I paint art… It’s my creative and emotional outlet.

In five years' time I'll be:
Leading a strong, talented team of energetic people, continuing to make an impact, taking risks and being part of some great innovation in the industry.


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