Our Young Gun profile takes a look at some of the young talent across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles, people, and companies across the buzzing industry.
Today we speak to Quantcast technical account manager Michael Corsaletti.
Time at the company:
A little over three years.
How long have you been in the industry?
How did you get here? Was this always the plan?
I had always planned on finding a job in the marketing industry; however my original plan was to be on the creative side. I studied Communication Design at Swinburne University of Technology and got my Bachelor’s degree, however I found myself more interested in my Advertising, Marketing & Web Design classes.
I took an internship during uni at a SEO agency, which was where I first dipped my toes in the waters of the online digital marketing space. From my first internship in the industry until now, I’ve worked solely in digital marketing and it’s been a blast so far.
Who is your right-hand person/who guides you day to day?
My manager Nick O’Grady, who isn’t just an all-round great mate to have in the workplace, but an incredibly supportive leader who encourages me to excel in my role and always give it a try. I couldn’t ask for a better manager.
What’s the best thing about the industry you work in?
The ever-evolving tech utilised in digital marketing! I always love the days when I’m presented with new products at Quantcast, it genuinely makes me feel excited to work in this space. I especially love products that try to simplify operational complexities and make for an easier user interaction. Even just figuring out how to do something new in Excel keeps me happy!
And the biggest challenge?
Kind of touching on my above answer, there is a lot of complexity associated with digital marketing, especially when you get into the tech behind all these products and solutions. It’s a lot to take in and wrap your head around! I’m five years in but still feel that I have heaps more to learn, which is both exciting and daunting at times.
Whose job have you set your sights on in the future?
I love the Client Services team here at Quantcast and while I don’t currently have experience as a people manager, I’d love to develop those skills and eventually lead the Client Services team. So in that respect, it might be Nick O’Grady’s job I have my eyes on!
Where do you turn for inspiration?
As my role’s key function is support, I’m always inspired when I can see that something I’ve done has helped make someone’s day a little bit easier.
My favourite advert is:
Hands down has to be Carlton Draught’s ‘Big Ad’. Whenever I see or hear Carlton Draught, that song pops into my head. Also helps that it’s hilarious.
Tell us one thing people at work don’t know about you?
Although I’ve never done it myself, I’ve always had an interest in screenwriting. I really enjoy discussion around movies and shows, specifically in writing quality.
In five years' time I'll be:
Still working for Quantcast and developing further in my role, hopefully leading the expanding Client Services team here in Melbourne. Personally, I’ll be living out west in sunny Sunbury, hopefully starting a family with my partner.
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