Young Gun: Block creative Cameron Murray

26 March 2020

Our Young Gun profile takes a look at some of the young talent across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles, people and companies across the buzzing industry.

Today we speak to Block creative Cameron Murray.

Time at the company:
Almost three years.

How long have you been in the industry?
Seven years.

How did you get here? Was this always the plan?
I originally wanted to be a game developer when I was in middle school, but games take too long to finish for someone with ADD. I liked designing the menus and interfaces though – I guess that's where I started with graphic design.

Who is your right hand person/who guides you day to day?
My partner is a landscape architect, so we have a certain mutual understanding of design – which makes him a great sounding board for concepts and ideas, or if I need to vent.

What’s the best thing about the industry you work in?
I feel like the design industry in Perth really makes an effort to prop itself up and support itself. There's so many people who volunteer their time to organise events, get togethers, and awards. I've always found it to be incredibly vibrant and inclusive, and I'm grateful for that.

And the biggest challenge?
Perth agencies losing work to the Eastern States is a hot topic at the moment. Sometimes it feels we're constantly trying to prove our metal and show our worth with ever shrinking budgets.

Whose job have you set your sights on in the future?
They're in the room so I'm afraid I can't answer that.

Where do you turn for inspiration?
A lot of the time I just turn around – I work with a small team of some incredibly talented people who have a diverse range of skillsets. Seeing the raw and unbridled ideas of an early concept is sometimes more interesting to me than the polished I find online.

My favourite advert is:
It's pretty daggy but I love AAMI's Rhonda and Ketut. I just found it so wholesome and watching the saga unfold over the course of the three-and-a-bit year long campaign was incredibly unique and captivating for me.

Tell us one thing people at work don’t know about you?
It's no secret in the office that I cook a lot, but I don't think many of my co-workers know that I used to be such a picky eater that I would basically only eat chicken nuggets. I still have a reputation for it with my long-time friends.

In five years' time I'll be:
I never feel like I've learnt enough, so I'll probably still be doing that – learning more stuff.

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