Young Gun: Jack Morton Worldwide associate creative director Jackson Holst

19 March 2020

Our Young Gun profile takes a look at some of the young talent across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles, people and companies across the buzzing industry.

Today we speak to Jack Morton Worldwide associate creative director Jackson Holst.

Time in current role/time at the company:
Nine months in the current role and two years at Jack.

How long have you been in the industry?
Two years.

How did you get here? Was this always the plan?
This was not the plan. It all started putting up Stereosonic flyers on stobie poles for a quick buck. After spending five years learning from a team of people who were constantly doing something new in Adelaide, from pop-up bars to late-night spaghetti restaurants and month-long festivals for Adelaide Fringe – I flew the coop. Moved to Sydney without much of a clue as to what the advertising world looked like, had a soda water with our Ops Director and now I’m here.

Who is your right hand person/who guides you day to day?
I’m lucky to have a great team around me day to day but if I had to choose a person (and offend all others in the office) it’d be one of our CDs: Paul Cotton. Aside from being in awe of the dad jokes subreddit r/DadJokes he created and rebounding any pop culture reference I throw his way, he’s a brilliant thinker.

What’s the best thing about the industry you work in?
The opportunity for anyone to have a ground-breaking idea, do something that’s never been done before and create something truly unique.

And the biggest challenge?
Nurturing and supporting the next generation. Not losing them to tech unicorns, or wherever else feels cool at the moment. We need the next generation of new thinkers more than ever, pushing forward and continuing to progress our industry. That’s why I think initiatives like Youngbloods are so important. (full disclosure, I’m a part of the team).

Whose job have you set your sights on in the future?
One that I can explain easily at family get-togethers.

Where do you turn for inspiration?
Print is my absolute vice. Who doesn’t love the smell of fresh paper? 

My favourite advert is:
Mac vs PC - Apple. Satirical yet informative humour at it’s finest. And there’s 66 of them.

Tell us one thing people at work don’t know about you?
I’d like to direct a film one day.

In five years' time I'll be:
Creating experiences in a space that's getting bigger and better... or if my romanticism prevails, living on a boat and strumming a guitar.

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