Wunderman Thompson strengthens commerce capabilities

Paige Murphy
By Paige Murphy | 10 May 2021
Geoff Smeaton and Lee Leggett

Wunderman Thompson Australia announced today the formal integration with the Wunderman Thompson Commerce business.

Together, the agency now offers end-to-end capabilities to deliver growth, all underpinned by creativity, technology and data expertise.

Wunderman Thompson Commerce has delivered commerce capabilities for businesses across online retail, D2C, B2B, social and marketplaces.

Led by chief commerce officer Geoff Smeaton, the commerce team is made up of technical, project and strategic talent.

“Building our commerce capability has been a strategic priority for our business in the past year as we saw rapid change in consumer behaviours accelerated through COVID-19, and subsequently impacting what clients are asking of us," Wunderman Thompson Australia CEO Lee Leggett says. 

“The strategic addition of Wunderman Thompson Commerce to our business will bolster our already strong offering in this space. We’re thrilled to have Geoff and his talented team join our business to help our clients grow even more.”

The commerce division will add a wide range of capabilities to Wunderman Thompson Australia including eCommerce platform builds and support, system integration with third parties, security assessment and analysis, and business operations and trading support.

“Bringing the strength of our commerce capabilities closer to the rest of our organisation, will accelerate the fastest growing area of our business that generated $14 billion of online transactions annually for our clients," Wunderman Thompson APAC CEO Annette Male says.

"As the only agency network to be recognised by Forrester as a leader in delivering commerce services, this integration further cements our position as the global omnichannel partner of choice to help our clients navigate and monetise direct-to-consumer platforms, marketplaces, and social commerce.”

Historically Wunderman Thompson Commerce has operated as a standalone business in Australia.

With this integration, Wunderman Thompson Commerce will now formally be part of the Australian business, moving into the Melbourne office and reporting to Lee Leggett.

"Bringing the well-established commerce offering formally together with the amazing creative capabilities of Wunderman Thompson is a fantastic win for both our clients and the Wunderman Thompson proposition in Australia and the broader Asia Pacific region," Smeaton says.

The news comes after the recently appointed managing director of the Melbourne office, Nick Muncaster. He replaced Michael Godwin who departed the agency after a decade to join Bastion Banjo as Melbourne CEO.

The agency has also recently promoted Martin Beecroft as chief technology and innovation officer and Melanie Wiese as chief partnerships officer.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus