Skin care product provider Beiersdorf has appointed WPP to be the lead global agency for its global derma and healthcare brands, including Eucerin and Elastoplast.
A WPP team comprising Wunderman Thompson, thjnk and the WPP Health Practice will deliver global strategy, digital, creative and analytics for Beiersdorf’s derma and healthcare business.
Following Beiersdorf’s earlier decision to appoint Wunderman Thompson as lead digital campaign agency for its derma and healthcare brands, the partnership with WPP will be expanded as of January 2020.
“Eucerin and Hansaplast/Elastoplast products are used by consumers across the world, and we are delighted to have been appointed Beiersdorf’s global strategic partner for these brands alongside our sister WPP agencies," Wunderman Thompson CEO Mel Edwards says.
"WPP’s strength lies in our collective ability to creatively position brands and deliver growth. For Beiersdorf this means harnessing the very best of our skincare and medical expertise.”
Vincent Warnery, board member for Beiersdorf’s pharmacy and selective business, says the partnership with Wunderman Thompson and WPP will help the company "conquer" the transformation that advertising has undergone in recent years.
“Expanding our partnership with WPP from digital to also creative and delivering an integrated model was the obvious choice to drive our already strong performance and ambitious growth agenda," Warnery says.
"Their customer-centric and data-driven approach, outstanding creativity and deep understanding of our business makes WPP the perfect partner for us."
Earlier this year, the newly-formed Wunderman Thompson scored the global creative account for Duracell.
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