World Vision Australia CMO exits after two years

Josh McDonnell
By Josh McDonnell | 12 April 2019

Not-for-profit organisation World Vision Australia has revealed its chief marketing officer Teresa Sperti has decided to exit the organisation.

Sperti had been with the charity since 2017, after joining from Officeworks where she had been heading up its CRM and digital marketing division.

During her time with World Vision, Sperti had been responsible for developing a "highly engaged, high-performing team", with overall engagement improving 25% during her tenure.

She also lead a large scale transformation across marketing, data and product - building the foundational capability to drive and accelerate growth in new segments and enable diversification across revenue streams.

“My time at World Vision has been one of great growth, challenge and has been incredibly rewarding. It has been a very fast and furious two years leading transformation efforts and one which I have thoroughly enjoyed. I wish the organisation the very best of luck for the future," Sperti says.

“I am currently weighing up a few different avenues. Once I wrap up with World Vision I am planning to take some time off to consider my next move and during this period I will be undertaking consultancy and advisory work.”

Sperti had also been charged with leading the successful implementation of marketing automation and a data lake to deliver data agility, accessibility and automated experience delivery.

Zane Kuramoto will be acting chief marketing, data and product officer for World Vision Australia while the organisation begins its search for Sperti's replacement.

“Teresa joined World Vision at a time when there was a need to transform our marketing and product function and donor experiences and in just two years drove rapid change across the organisation," World Vision Australia CEO Claire Roger says.

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