Works in progress: Foxtel hands Presto to BWM

By Frank Chung | 21 January 2014
The Dark Knight Rises.

Foxtel has moved the creative duties for the launch of its upcoming Presto streaming service to BWM from The Works after just two months on the account.

The Works picked up the business in October following a pitch in which BWM also took part. A Foxtel spokesperson confirmed the business had moved but wouldn't comment further.

A spokesperson for The Works told AdNews: "Following differences in creative direction we are no longer working on the launch of Foxtel's online video-on-demand service Presto. We thank Foxtel for the opportunity and wish them the best for the launch."

The launch of the Presto service itself has been delayed for several months while technical issues are worked out. The marketing campaign will launch at the same time.

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