The Works hired to usher in Presto for Foxtel

By AdNews | 1 October 2013
 

The Works will develop the creative for Foxtel's new Presto film streaming service.

The service was announced last week as Foxtel continues to look beyond its traditional subscription TV package. The Works will launch the brand by the end of the year, handling above and below the line work.

Paul Swann, creative partner at The Works said: “It’s not everyday that an agency gets the opportunity to launch a new brand so we’re thrilled that Foxtel has decided to partner with us for the launch.”

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