The decision on Woolworths $240m media account could be less imminent than anticipated.
The retail giant this week told agencies vying for one of the biggest pieces of business in Australia that it needed another two weeks to make a decision.
Market speculation suggests a difference of opinion within the panel making the decision, with the faction pushing to move the account from incumbent Carat facing resistance due to other recent changes within the business.
Droga5 is currently handing the main creative account to Leo Burnett Sydney and new chief marketer Tony Phillips is getting his feet under the table.
The market should have some clarity by mid-June.
Carat, MediaCom and OMD have pitched for up to four separate briefs. Match and Bohemia have pitched for smaller pieces of the business.
Trinity P3 handled the pitch process.
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