Women’s Health and Men’s Health to relaunch in Australia

Mariam Cheik-Hussein
By Mariam Cheik-Hussein | 21 December 2020
Paragon Media

Lifestyle magazines Women’s Health and Men’s Health will be relaunching in Australia under the new ownership of publishing house Paragon Media.

The titles were axed by Bauer Media, now known as Are Media, in July this year along with six other magazines. At the time, Are Media CEO Brendon Hill said the closures were due to the weak advertising market, hit hard by the pandemic.

The two titles will be relaunched digitally, at womenshealth.com.au and menshealth.com.au, from January next year, with the first print issue out February 11.

Former editors Jacqui Mooney and Scott Henderson will also return to head up the titles.

“We’re delighted to be recharging these iconic wellness and lifestyle brands and are very fortunate to have Scott and Jacqui lead a formidable team of content creators,” says Paragon Media CEO Ian Brooks.

“Today’s audiences are intuitive, accessible by many mediums, living in the moment and sharing their experiences with their networks. Our strengths are capturing and enticing these consumers on mass, aligning relevance, demand and desire. The Health brands are set up to excel in creating targeted, imaginative, unforgettable content and events with unparalleled market knowledge.”

Women’s Health reported a total audience footprint of over 1 million women across its print, social and digital channels, according to Emma, while Men’s Health reached a total audience footprint of 2 million.

Paragon Media will look to expand the two brands’ previous offerings, from podcasting, events and virtual immersions, in “new and exciting ways”.

Also returning are key brand extensions, including Women’s Health’s tentpole events, the Women in Sport Awards and Fit Night Out, as well as Men’s Health’s popular celebrity transformations and MH Elite franchises.

“Women’s Health has pioneered the health media market since it first launched onto Australian newsstands in 2007,” says Women’s Health editor and content director Jacqui Mooney.

“So much more than just a magazine, it’s a global, multi-platform brand and community with health, wellness and female empowerment firmly at its heart. And having spent the past 15 years creating health content for women, I couldn’t be more delighted to see this powerful and highly relevant brand – that has clearly stood the test of time – return to the audience who loves it in 2021.”

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