Australian Post, Telstra and Qantas are the top three most talked about brands on Twitter for 2017.
Also making the top 10 this year is three of the four big banks, including Westpac, ANZ and Westpac, as well as Foxtel, iiNet, Tab and Samsung.
For the second year, #auspol retained its position as the most-tweeted hashtag of the year by Aussies on Twitter.
Not surprisingly, the most retweeted tweet of the year came from Australian Marriage Equality, with #MarriageEquality also trending throughout the year. Other trending hashtags included #qanda, #ausopen and #amazon, which launched today.
🎉 THANK YOU 🎉
— AU Marriage Equality (@AMEquality) November 14, 2017
This all happened because of you.
We did this together. pic.twitter.com/4vWuIj9bpB
Fairfax's Sydney Morning Herald was the most tweeted about media outlet, followed by ABC, Sky News and News Corp's The Australian.
See all the top lists here:
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.