What if agency pitching was more like Tinder?

By Rebecca Chambers | 11 September 2014

It’s difficult to find a long-term relationship with an agency these days. You spend time wooing you prospective client with dinner dates and flowers, hoping you might get the all important third date. But clients aren’t loyal, they’re flirting with other agencies on the downlow. Looks like it might be time to hit Tinder. Yes, we are serious.

The app is called Pitcher. and it’s Tinder for creative agencies. An app, designed to find you a quickie, I mean, agency. Fast. 

Much like singles have turned to quicker and less time-intensive ways to hook up, Dutch agency Woedend, designed the Tinder-like app to make it easier for agencies and clients to meet matches after growing frustrated with the "unsustainable" pitching scene in Amsterdam.

The app appeals to the shallow and instantaneous society we have become. It’s also just plain convenient. The company describes it as “The Agency Matchmaker.”

If Myer or Clemenger could have just swiped left or swiped right - both parties might have been saved the 12-month ordeal of the drawn-out pitch process.

Brands can set up a pitch using the app, detailing exactly what they are looking for, their brand category and how many agencies they are looking to pitch for it. The app then looks at what kind of experience the agency has and with what types of media the agency excels with so that the most relevant agencies are matched.

Once the app has produced a list, clients can look through their matches. Some of the agency’s previous work is listed as well as a description of who they are. If the client likes them they can swipe right to add the agency to a shortlist, if not they get the dreaded swipe left.

Woedend explains that the app was created to make the cumbersome task of the pitch a simpler process. Pitching often has agencies working for a very small fee or for nothing at all, it's time consuming and requires a lot of investment and effort for no guaranteed reward. And considering many clients’ fear of commitment, often agencies have to put together pitches more often than they might like, even to keep current clients.

The app hasn’t reached Australian shores just yet. But lets just hope it won’t be filled with pictures of agency employees posing with tigers, or unflattering semi-naked bathroom mirror selfies. There's plenty of that in the world already.

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