Myer has confirmed the long-running review of its creative account remains on hold after the appointment of a new marketing director yesterday - and sources have not ruled out restarting the process entirely.
The retailer announced Daniel Bracken, from the Apparel Group, will take over the role with his remit covering design, sourcing, buying and manufacturing, as well as advertising, digital, marketing, events and execution of brand strategy.
Incumbent Badjar Ogilvy and Clemenger BBDO Melbourne had been picked as the final two contenders for the business, but the pitch was put on hold in December when the search for a marketing director was launched and the merchandise and marketing sections were merged.
Bracken's start date with Myer is yet to be confirmed and the state of the pitch will not be reviewed until he comes on board.
A spokesperson for Myer told AdNews: “We have a new head of merchandise and marketing in Daniel, he will assist in making that call at the appropriate time.”
It is understood the company has not decided if the tender process will be started from the point at which it was suspended last year or if the entire process will be begun again from scratch and opened to new agencies.
Badjar Ogilvy continues to work on the business with staff embedded in the Myer Docklands offices.
Myer announced the tender in August last year and the company said it had expected to announce the winner by the end of 2013.
Badjar Ogilvy had originally signed a three-year agreement to handle the account in 2012.
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