GroupM kicked of Mlab 2015 with a series of visualisations that show what the future of media - distant and not so distant - could look like.Jules Lund launched his social startup Tribe at the event as part of the Startup Village while established media players Fairfax and Adshel presented innovations coming down the pipes.
AdNews editor Rosie Baker speaks to brand marketers about their highlights from the day. We hear from Sharon Marr, global marketing manager at Fonterra, Scott Baird, Hungry Jacks CMO, Neil Johnson GM of sales and marketing at insurer First Title.
AdNews will be at Mlab all week.
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