Socially-led creative agency We Are Social has been appointed by Airbnb Australia to lead its influencer and social media program, following a competitive pitch process.
The appointment will see We Are Social partner with Airbnb to drive a year-round, creator-led program designed to build cultural relevance, deepen engagement, and embed Airbnb into the moments, behaviours, and conversations that shape how Australians travel.
The appointment follows Ogilvy PR winning its consumer and corporate account in Australia.
“Airbnb is one of the most culturally influential travel brands in the world, and we’re excited to partner with the team to bring that to life through creators in ways that feel native, meaningful and impactful," said We Are Social APAC CEO, Suzie Shaw.
"With the majority of consumers now discovering and evaluating brands on social, the path from inspiration to booking is shorter than ever, and influencers are a powerful source of travel inspiration. The real opportunity for Airbnb is to show up the moment inspiration turns into action.”
We Are Social works for brands including Samsung global, Woolworths, Salesforce, KFC, Lion, Volkswagen Group and eBay.
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