WARC Rankings 2021 - BMF, Ogilvy Australia, Colenso BBDO, Carat Auckland

Chris Pash
By Chris Pash | 3 December 2021
 

WARC, the international marketing intelligence company, has released its rankings for 2021 with agencies in australi and New Zealand winning places.

The annual league tables are produced by combining the winners’ lists from the industry's most important global and regional awards shows. 

BMF is listed the third Most Effective Creative Agency in the world and number one in Australia.

BMF’s campaigns are also among the most effective campaigns in the world. “Pointless Points” ranks sixth  on the global advertising stage and second in Australia. ALDI’s “Campaign for One” is ranked 19th in the world.

ALDI Australia has also earned its spot in the Top Brands Ranking, scoring fourth in the world.

Stephen McArdle, CEO, BMF: “There’s no better endorsement than to top the WARC 100 rankings for effectiveness. It’s very exciting to see Australian creative agencies dominate the WARC Effective 100 and an honour for BMF to be leading the way and winning a top spot on the global stage. This is testament to our commitment to Long Ideas, to our trusted long-term partners and to the talent we are so fortunate to have under our roof.”

KFC Australia & Ogilvy Australia's Michelin Impossible is listed as the this most effective campaign. This month it ws named a Global Grand Effie winner. 

WARC also lists Colenso BBDO Auckland.

Among media agencies, Carat Auckland was third. 

The rankings:

Creative 100 

 

Campaigns: 

  1. Moldy Whopper · Burger King · INGO Stockholm / DAVID Miami / Publicis Bucharest · 800.9 points
  2. Stevenage Challenge · Burger King · DAVID Madrid / DAVID Miami · 483.5 points
  3. The E.V.A. Initiative · Volvo · Forsman & Bodenfors Gothenburg · 272.1 points

 

Brands:

  1. Burger King · 680.3 points · no change from #1 
  2. IKEA · 564 points · up from #4
  3. Diesel · 359.7 points · up from #9

 

Advertisers:

  1. Restaurant Brands International · Canada · 816.9 points · no change from #1
  2. Anheuser-Busch InBev · Belgium · 811.3 points · up from #3
  3. IKEA · Sweden · 564 points · up from #8

 

Agencies:

  1. DAVID Miami · Ogilvy · 483.6 points · up from #23 
  2. Impact BBDO Dubai · BBDO Worldwide · 477.9 points · up from #5
  3. Publicis Milan · Publicis Worldwide · 386.6 points · up from #7 

 

Networks:

  1. Ogilvy · 2186.1 points · up from #5 
  2. BBDO Worldwide · 1409 points · down from #1
  3. DDB Worldwide · 1128.9 points · down from #2

 

Holding Companies:

  1. WPP · 3724.3 points · up from #3
  2. Omnicom Group · 3680.2 points · down from #1
  3. Interpublic Group · 2480.9 points · down from #2

 

Countries:

  1. USA · 3603.2 points · no change #1
  2. UK · 1111 points · no change #2
  3. Brazil · 1083.6 points · no change #3

 

Media 100

 

Campaigns:

  1. Rabbi Bot · Always · MediaCom Connections Tel Aviv / ACW Grey Tel Aviv / GO Digital Marketing Netanya · 95.4 points
  2. The Shape of History · Hulu · UM Los Angeles · 81.1 points
  3. Naming The Invisible By Digital Birth Registration · Telenor · Ogilvy Islamabad · 70 points

 

Brands:

  1. McDonald’s · 135.3 points · up from #8
  2. Nike · 118.6 points · up from #4
  3. Always · 92.7 points · new entry

 

Advertisers:

  1. Unilever · Netherlands / UK · 346.4 points · no change #1
  2. Procter & Gamble · US · 278.8 points · up from #3
  3. The Walt Disney Company · US · 183.7 points · up from #10

 

Agencies:

  1. Mindshare Shanghai · Mindshare Worldwide · 215.4 points · up from #2
  2. MediaCom Connections Tel Aviv · MediaCom · 184.1 · up from #6
  3. Mindshare Ho Chi Minh City · Mindshare Worldwide · 122.2 points · up from #15

 

Networks: 

  1. Mindshare Worldwide · 774.6 points · no change #1
  2. MediaCom · 695.7 points · no change #2
  3. IPG Mediabrands · 585.5 points · no change #3

 

Holding Companies:

  1. WPP · 2038.9 points · no change #1
  2. Omnicom Group · 1206.9 points · no change #2
  3. Interpublic Group · 958.9 points · no change #3

 

Countries:

  1. USA · 1274.4 points · no change #1
  2. UK · 711.5 points· no change #2
  3. China · 431.1 points · no change #3

 

Effective 100:

 

Campaigns:

  1. I’m Drinking It For You · DB Export · Colenso BBDO Auckland / Carat Auckland / Red Star Auckland · 51.7 points 
  2. Can’t Touch This · Cheetos · Goodby Silverstein & Partners San Francisco · 50 points
  3. Michelin Impossible · KFC · Ogilvy Sydney · 47.2 points

 

Brands:

  1. McDonald’s · 209.8 points · no change #1
  2. KFC · 163.3 points · up from #4
  3. Coca-Cola · 135.9 points · down from #2

 

Advertisers:

  1. Unilever · Netherlands / UK · 240 points · no change #1
  2. McDonald’s · US · 209.8 points · up from #6
  3. The Coca Cola Company · 166.3 points · down from #2

 

Creative Agencies:

  1. FP7 McCann Dubai · McCann Worldgroup · 95.8 points · no change #1
  2. Colenso BBDO Auckland · BBDO Worldwide · 92.9 points · new entry
  3. BMF Sydney · Enero Group · 92.1 points · new entry

 

Digital / Specialist Agencies:

  1. Ingage Istanbul · Group M · 46.6 points · up from #46
  2. AFFINITY Sydney · 39.5 points · new entry
  3. Tribal Worldwide Bogotá · DDB Worldwide · 35.7 points · new entry

 

Media Agencies:

  1. Carat London · Dentsu International · 61.3 points · new entry
  2. Mindshare Istanbul · Mindshare Worldwide · 56.8 points · up from #4
  3. Carat Auckland · Dentsu International · 51.6 points · up from #35

 

Networks:

  1. McCann Worldgroup · Interpublic Group · 694.1 points · no change #1
  2. BBDO Worldgroup · Omnicom Group · 683.3 points · no change #2
  3. Dentsu International · Dentsu · 569.7 points · up from #5

 

Holding Companies:

  1. WPP · 1897 points · no change #1
  2. Omnicom Group · 1749.7 points · no change #2
  3. Interpublic Group · 1358.7 points · no change #3

 

Countries:

  1. USA · 1171.1 points · no change #1
  2. China · 699.4 points · up from #4
  3. India · 629.6 points · down from #2

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