Vodafone appoints head of brand

Rosie Baker
By Rosie Baker | 24 August 2015
Natasa Zunic

Vodafone has appointed Natasa Zunic, former KFC marketer as its general manager of brand and communications.

Zunic starts today (Monday 24 August) and replaces former head of brand Nilanjan Sarkar, who has taken on the newly created role of GM of segmentation.

He will oversee a renewed focus on segmentation.

Zunic has more than 15 years’ experience in FMCG marketing with brands including KFC, Cadbury, Colgate and Palmolive.

The appointment comes as Vodafone launches a multimillion dollar brand campaign designed to differentiate Vodafone from Optus and Telstra. The Big Little Protest campaign launched yesterday (23 August)

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop me a line at rosiebaker@yaffa.com.au

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