VMLY&R Melbourne retains Monash University account

By Paige Murphy | 12 December 2019

VMLY&R Melbourne has retained the integrated Monash University account, following an open tender and pitch process.

VMLY&R Melbourne will continue the four-year partnership with the university, focussing on amplifying the ‘Change It’ brand platform, and developing new content for the Different Lens documentary series and the interactive Alumni activity.

“We absolutely love working with the Monash team and are very proud of the work we’ve made together over the past four years," VMLY&R Melbourne executive creative director Jake Barrow says.

"We really value the way our partnership dares us to challenge the status quo and we can’t wait to up the ante even more.”

The Monash win tops off a solid run of new business acquisitions for the agency including the return of the Defence Force Recruiting (DFR) account and a new partnership with telco company Vocus Communications, to develop an integrated brand platform that launched in August.

It has also recently secured a slew of large scale digital experience projects to be announced in the coming months.

The new business wins also follow on from a new management team announced earlier in the year which saw Sarah Bailey and Jon Kenyon appointed as managing partners of the Melbourne agency.

Bailey says managerment is proud of the work the team has delivered this year.

“We’ve more than doubled in size since February and have an incredible group of people on board who are helping us shape a really special culture," she says.

"The momentum is palpable and it’s pretty exciting to see everyone’s hard work pay dividends so quickly.

"Our aim as we move into 2020 is that every member of the team feels good about coming into work, and for our clients to feel good about working with us"

Jon Bird, regional CEO for VMLY&R, says the Melbourne agency is one of the "stars" of the network.

“This is one of the great recent success stories in Australian advertising and marketing and a credit to the team," Bird says.

In addition to DFR, Monash, and Vocus, VMLY&R Melbourne counts Australia Post, MTIA, Department of Transport and Australian Unity among its client roster.

VMLY&R Melbourne is one of five offices for VMLY&R in Australia and NZ.

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