VMLY&R Melbourne bolsters creative department

Paige Murphy
By Paige Murphy | 19 December 2019
 

VMLY&R Melbourne has bolstered its creative department with the appointments of Shane Geffen, Kate Noonan and Michelle See-Tho and the promotion of Kieran Moroney.

Geffen has been appointed as associate creative director.

Prior to joining VMLY&R, he held roles at Clemenger BBDO Melbourne and DDB Sydney working across Volkswagen, McDonald’s, CUB, Visit Victoria and Myer.

At Clemenger BBDO, his Myer Naughty or Nice Bauble campaign picked up two Grand Prix awards at Spikes, while at DDB his Sydney Opera House #comeonin campaign won nine Cannes Lions including Gold in Mobile.

Geffen says he is "excited and humbled" to join the team.

The agency has also promoted Kieran Moroney to the role of associate creative director. Moroney will work together with Geffen.

“I knew of Shane’s work before I met him, which is probably the best introduction we could’ve had. And despite his personal grooming, I think we’ll make a lot of great work together," Moroney says.

Moroney has risen through the ranks since joining VMLY&R as senior art director in 2014.

During this time he has spearheaded some of the agency’s most awarded work including Monash University’s Sip Safe campaign that won Gold at Cannes and a Grand Prix at Spikes.

This year he won back to back Cannes Lions with the Half Biscuit campaign that reunited Australia and New Zealand on Anzac Day.

New hires also include AWARD school graduates art director Kate Noonan and copywriter Michelle See-Tho who will be working across all the agency’s clients.

“We truly have world-class talent in Kieran and Shane, with their unique and proven approach to problem-solving they make a formidable team," VMLY&R Melbourne executive creative director Jake Barrow says. 

"Combined with the addition of young guns Kate and Michelle, our creative offering couldn’t be stronger.”

The new hires and promotion come off the back of recent client wins in 2019 including winning back the Defence Force Australia account and retaining Monash University.

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