ViacomCBS’ new streaming platform to replace 10 All Access brand

Mariam Cheik-Hussein
By Mariam Cheik-Hussein | 7 August 2020

ViacomCBS Network International (VCNI) is launching a new streaming platform next year, including in Australia where it will replace the 10 All Access brand. 

The new platform will start to roll out internationally early next year, with priority given to fast-growing OTT markets, including in Australia, Argentina, Brazil and Mexico. ViacomCBS says these are markets where it sees an opportunity to become a leader in paid-for streaming based on its competitive position.

As a result of the roll out, 10 All Access will be rebranded and significantly expanded, with the new brand to be revealed closer to launch.

“Launching a super-sized premium streaming service will be a game-changer for ViacomCBS and can help us become as powerful a player in international streaming as we are in linear TV,” says David Lynn, president and CEO of VCNI.

“We will market a world-class content offering at a very competitive price, and we’re convinced it will have significant appeal for audiences everywhere and strong growth potential in every market.”

The new SVOD service, targeted at all ages, will offer exclusive premieres of all new Showtime series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such as Guilty Party and The Harper House.

The service will also include movies from Paramount Pictures and premieres and box sets from Comedy Central, MTV, Nickelodeon and Paramount Network, as well as originals from ViacomCBS International Studios in some markets.

“With more than 200 million new streaming subscriptions due to come online internationally by 2025, we’re very confident we can build a meaningful subscriber base in the next few years,” says Pierluigi Gazzolo, president for streaming at VCNI.

“ViacomCBS is one of a very small handful of elite content companies with broad enough content pipelines and deep enough content libraries to lead in all segments of the video entertainment market.”

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