UM and OMD dominate MFA's 2015 NGEN finalists

By Lucy Carroll | 1 September 2015

The Media Federation of Australia have announced six finalists in the NGEN category for its annual awards, with four of the six contenders from media agencies UM and OMD. It follows the list of shortlisted entries for the main categories.

Entrants were asked to respond to a brief for the Mirabel Foundation, a children’s charity that supports young people affected by drug addiction and overdose.

MFA Awards Chairman Greg Graham said this year saw a “record breaking number of entries into the NGEN category,” with more than 30 senior representatives volunteering to take part in the judging process.

“As a group, we are very proud of the shortlist and the enthusiasm expressed by the client for the quality of entries and how useable many of the ideas were,” said Graham.

The Mirabel Foundation was selected by the MFA’s social partner UN LTD to be the 2015 charity in order to extend their reach beyond their current supporter base and educate the public on the issue of children affected by parental drug use.

The 2015 NGEN Award finalists are:

• Shannon O’Brien & Adam Hairston, Initiative, Is Home Really Where The Heart Is?

• Penny Watson, Maxus, The Mirabel Story

• Joshua Gurgiel & Andrew Barrett, OMD, FILLanthropy

• Claire Crennan, OMD Fuse, When The Bell Rings

• Declan Peach & Jacqueline Osborne, UM, 365 Candles

• Ashleigh Vogel, UM, Support Snaps

The MFA have also announced the MFA 5+ category shortlisted entrants who will now present their entry to a live panel of MFA board members and C-suite clients to progress to the next stage. The winner will be awarded a $5,000 business scholarship to continue their professional development.

The 2015 MFA 5+ Award shortlisted entrants are:
• Pip Bingemann, Bohemia
• Andrew Da Silva, Mediacom
• Jimmy Hyett, Mediacom
• Mark Tzintzis, Camilla Wallace & Ella Meehan, OMD
• Ashley Gilbert, Kat Delaney & Kylie Pascoe, OMD
• Caitlin Schuch, Alex Concannon & Lisa Rakowski, Starcom MediaVest Group
• Ignatius Stillone, Nick Garfoot & Daniel Saltalamacchia, The Media Store

All the winners of the MFA Awards will be announced at the event on 15 October.

AdNews is the media partner for the event. The Grand Prix sponsor is RED. Major Sponsors ar the AANA, Advertising Standards Bureau, Multi Channel Network, Nine Entertainment Co, MOVE, Oztam and SBS Media. Other sponsors include ARN, Emma powered by IPSOS, Fairfax Media, JCDecaux, Lion, Media I, Magazine Publishers of Australia, Nielsen Media, SMI and Val Morgan and UN LTD.

The award, which launched earlier this year, was designed to reflect the purpose of the MFA 5+ program, with a particular focus on developing business skills.

See the shortlist for all categories here

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