The finalists for the 2015 MFA Awards have been revealed. See below for the full list of 60 entries shortlisted. The winners will be anno0uced at the Awards on 15 October.
Finalists in the ngen category will be announced in the coming weeks.
Greg Graham, Media Federation Awards chairman and GroupM business development and marketing officer, said: “This year we have seen an impressive improvement in the quality of entries across the board. This reinforces the value media agencies provide to clients by delivering tangible business results that drive business growth. Congratulations to all the finalists and we look forward to celebrating your success on Thursday October 15.”
The 2015 Media Federation Awards finalists are:
Automotive
• Mazda Australia, Mazda 2 - The Life, Styled, Ikon Communications
• Ford Australia: Ranger Brains Over Brawn, Mindshare
• Ford Australia, #guesswho, Mindshare
• Toyota, Family Wisdom From The Phil Seat, The Media Store
Beverages
• Coca-Cola South Pacific, #colouryoursummer, UM
• Jagermeister, Creatures Of The Night, UM and SOCiETY
• Heineken, Open Your City, ZenithOptimedia
Finance/Insurance/Government/ Corporate & Real Estate
• Queensland Government, Your Future Is Not Pretty, MediaCom
• Origin LPG, Winter Warmers, Mindshare
• National Australia Bank, Federal Budget Hub, Mindshare
• ANZ Bank, Opportunity Asia, PHD
Clothing/Cosmetics & Retail
• L'Oreal Paris, Looking Fly With A Winged Eye, Carat
• adidas, ZX Flux: Sole Search, Carat
• Energizer Australia Pty Ltd, Schick Hydro Silk: The Blogger Stripped Bar, MEC
• AMP Capital, Macquarie Centre's Shoppable Catwalk, UM
Food & Grocery – Sponsored by the Advertising Standards Bureau
• Colgate Palmolive, Dynamo: Mums, Mud And A Million Different Messages, MEC
• Kimberly-Clark Australia, Adapting To Flu Outbreaks, Mindshare
IT & Consumer Durables
• IKEA, Digitizing Direct Mail: Leveraging Data To Reinvigorate An Old Medium, Match
Media
• Procter & Gamble, Duracell Firies, MediaCom
• Electronic Arts Sports, Fire up for FIFA 15, MediaCom
• Optus, ROI Facebook, Starcom MediaVest Group
Media/Entertainment/Travel & Leisure – Sponsored by Oztam
• Wotif, The Wonderful World Of Wotifia, Match Media
• Roadshow Films, Paper Planes: Helping A Little Aussie Film Fly, OMD
• Royal Caribbean International, Let's Go Cruising, Slingshot
Partnership Award
• IKEA, Digitizing Direct Mail: Leveraging Data To Reinvigorate An Old Medium, Amobee
• Optus, #yes To #bigideas: Shark Tank Integration, Network TEN
• Coles, Australia's Largest Digital Partnership - taste.com.au & Coles, NewsLifeMedia
Pro-Bono / Cause Marketing Incentive – In Recognition of Pam Lane
• Good Beginnings Guide Dogs NSW/ACT, Small Agency. Big Heart. And the $100,000 Challenge, Foundation
• UN LTD, The Power Of One Day, GroupM
• Match Internal Project, SPARK: Establishing A Culture Of Giving In An Industry That Is Often Receiving, Match Media
• Smiling Mind, Changing The Face Of Pro-Bono, OMD Melbourne
Best Strategic Launch Campaign – Sponsored by SBS Media
• Roadshow, Paper Planes: Helping A Little Aussie Film Fly, OMD
• Toyota, Family Wisdom From The Phil Seat, The Media Store
• Coca-Cola South Pacific, #colouryoursummer, UM
Best Integrated Media Campaign – Sponsored by Multi Channel Network
• PayPal, Turning Nothing Time Into Shopping Time, Havas Media Group
• Roadshow, Paper Planes: Helping A Little Aussie Film Fly, OMD
• Coca-Cola South Pacific, #colouryoursummer, UM
Best Use Of A Small Budget (Up To $300,000) – Sponsored by MOVE
• Aspen Pharmaceuticals, Gastro-Stop, Bohemia Group
• Art Series Hotel Group, Reverse Reviews, Cummins&Partners
• Youth Off The Streets, #laceitup, Mindshare
• Universal Sony Pictures Home Entertainment Australia, 'HER' - Fostering Artificial Love, Slingshot
• Brown Forman, Creatures Of The Night, UM and SOCiETY
Best Media Innovation – Sponsored by Nine Entertainment Co.
• Colgate Palmolive Australia, Dynamo: Mums, Mud And A Million Different Messages, MEC
• Youth Off The Streets, #laceitup, Mindshare
• Coca-Cola South Pacific, #colouryoursummer, UM
Best Demonstration Of Results
• Ford Australia, Ranger: Brains Over Brawn, Mindshare
• Virgin Mobile Australia, Making Mobile Better, Starcom Mediavest Group
• Optus, ROI Facebook, Starcom Mediavest Group
• Coca-Cola South Pacific, #colouryoursummer, UM
Best Use Of Data
• Narellan Pools, Diving Into Data Makes A Big Splash for Narellan Pools, Affinity
• Emirates Airlines, How Human Data Showed Us Where Home Is, Havas Media Group
• Colgate Palmolive Australia, Dynamo: Mums, Mud And A Million Different Messages, MEC
• Telstra, NBN Real Time, OMD
• Optus, ROI Facebook, Starcom Mediavest Group
Media Owner Of The Year
• JCDecaux
• Multi Channel Network
• Val Morgan
Marketing Team Of The Year – Sponsored by Australian Association of National Advertisers
• Campbell Arnott's
• Foxtel, Experience Better Marketing
• Meat & Livestock Australia, The Breeding Ground For Australia's Best Marketers
AdNews is the media partner for the MFA Awards. The Grand Prix spoenr is RED. Major sponsores are the AANA, Advertising Standards Bureau, Multi Channel Network, Nine Entertainment Co, MOVE, Oztam and SBS Media
Other sponsors are ARN, Emma powered by IPSOS, Fairfax Media, JCDecaux, Lion, Media I, Magazine Publishers of Australia, Nielsen Media, SMI and Val Morgan. UN LTD is the media partner.
Read what MFA CEO Sophie Madden and Graham had to say about this year's awards in this AdNews Q&A.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop me a line at rosiebaker@yaffa.com.au
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