Tourism and Events Queensland has signed on as the launch partner for new premium factual channel BBC Earth, launching on Foxtel and Fetch on October 10.
The BBC Earth channel will showcase a range of factual programmes including the best of Sir David Attenborough from BBC Studios' Natural History Unit and travel, human stories and science programmes from experts such as Michael Mosley, Louis Theroux, Kate Humble, Professor Brian Cox and Ben Fogle.
The partnership with Tourism and Events Queensland includes integration into the pre-launch promotion for BBC Earth across three of the existing channels in the BBC Studios portfolio, BBC First, UKTV and BBC Knowledge.
“This partnership is an opportunity to promote the state’s incredible experiences - like the Great Barrier Reef, our ancient Indigenous cultures and the world’s oldest continually surviving rainforest - which have such clear parallels with the content that will be showcased on BBC Earth," says Leanne Coddington, chief executive officer Tourism and Events Queensland (TEQ).
It also includes range of featurettes and partnership spots produced by BBC Studios’ creative team that aim to "inspire" viewers across BBC Earth’s TV, digital and social platforms to explore Queensland.
"BBC Earth is a celebration of the amazing world around us, showcasing stunning animals, landscapes and adventurous travel together with series which explore what makes us human and the big scientific questions of the universe," says Kirsty Muir, head of brand partnership and channels advertising, BBC Studios, Australia and New Zealand.
"As home to the Great Barrier Reef and so much more, Queensland is a destination for lovers of the natural world and a perfect fit for the audiences of BBC Earth.”
BBC Earth will make its debut with four of Sir David Attenborough’s biggest titles - Blue Planet II featuring segments filmed on the Great Barrier Reef, Planet Earth II, Frozen Planet and The Hunt.
The launch of BBC Earth on Foxtel follows the recent renewal of a sales and content deal between Foxtel and BBC Studios.
“Foxtel Media are thrilled to bring together two brands that share perfectly aligned values," says Kevin Hearn, Brisbane sales director, Foxtel Media.
"It’s a fantastic way to launch the channel to audiences in this market, and we look forward to seeing this come to life on October 10.”
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