Independent agency Today the Brave has been appointed to Carnival Cruise Line’s (CCL) creative account.
Today the Brave, appointed to accelerate the brand’s strategy and creative, will be supporting CCL to help drive Australians to reappraise, experience, and embrace the value of a cruise, enticing them to jump on board.
Celia Wallace, partner at Today the Brave, said following a challenging period for the cruise industry throughout the pandemic, the category is on a trajectory of ambitious global expansion.
"And Carnival Cruise Line is poised to capitalise on this wave of growth," Wallace said.
“Today the Brave will be working with the CCL team to unlock the value in their brand platform, ‘Choose Fun’, reminding Australians of the possibilities of a cruise."
Anton Loeb, senior director, sales and marketing at Carnival Cruise Line, said Today the Brave’s approach to capitalising on new opportunities meant they were a natural partner for Carnival Cruise Line.
"While our growth plans are ambitious, we’re confident that the strategic thinking and unique approach to creativity will help us achieve our goals," Loeb said.
Carnival Cruise Line's media agency is independent agency SPEED. Clemenger BBDO's social and content offering, Flare, works on Carnival Cruise Line’s digital account.
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