Carnival Cruise Line has appointed independent agency SPEED its full-service media partner with immediate effect.
The appointment follows a review of planning, buying and performance media requirements,
“We have been working with SPEED on a digital project for the past few months and have been impressed with their strategic rigour and data smarts," says Anton Loeb, Senior Director Sales and Marketing at Carnival Cruise Line.
"We have therefore made the call to consolidate our ATL, digital and performance media into one centralised account with SPEED.
"We are at a critically important juncture for the category and look forward to collaborating with a partner focused on accelerated business growth.”
Ian Perrin, managing partner at SPEED: “Carnival Cruise Line are a forward-looking business with a relentless focus on their customers and the experiences they deliver for them.
"True to their values they are also genuinely fun to work with! We can’t wait to help them smash their business goals.”
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