Thinkerbell and Publicis Worldwide are finalists in the 2025 ARIA, the Australian music industry awards.
The shortlist for Best Use of an Australian Artist in Advertising category has been announced.
Among the five in the shortlist is a reworked I Feel Like a Tooheys jingle as part of the Tooheys On Tour campaign with Dune Rats, which brought live music to communities across Australia.
“Being recognised by the ARIAs is an incredible honour and a testament to the creativity, passion, and collaboration that made this project possible,” said Karen Sterling-Levis, brand director for Core Beer at Lion.
"With the Dunies, we were able to revive the Tooheys jingle as the ultimate pub song for a new generation which we’re looking forward to continuing in years to come."
Thinkerbell scored a second nomination for its work on Menulog's 'What’s Good in Your Hood' campaign.
The ad featured music by Australian hip-hop group Bliss n Eso, as they took off on a road-trip to explore the diversity of Australian food culture.
Paramount+ Australia was nominated for its work with Indigenous artist Briggs in "Ballad of the GOATS" for the 'Mountain of Football' ad which played during the AFL grand finals.
Publicis Worldwide featured Australia artist Kita Alexandar's cover of Madonna’s "Holiday" to promote tourism attractions across Queensland.
Fox Sports Australia is nominated for its work with Indigenous hip-hop group 3% in the 'Our Greats' campaign that celebrated Indigenous athletes including Latrell Mitchell, Cathy Freeman and Ash Barty among others. It was used in promotion of the NRL Indigenous round.
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