Tooheys 'How do you feel?' is back

Chris Pash
By Chris Pash | 1 May 2023

The jingle "How do you feel? I feel like a Tooheys" is back via Thinkerbell for brewer Lion.

The work launched Sunday, April 23, and will roll out across television, OOH, digital, radio and social.

The resurrected jingle, which was written by MOJO's Allan (Jo) Johnston and first released in 1979, will also be a track to Spotify.

Johnston also makes a cameo appearance in one of the new TV commercials, as a cheering onlooker.

“It’s rewarding to see ‘I feel like a Tooheys’ enduring the test of time and making a comeback in 2023,” he says. 

Thinkerbell’s national chief creative Jim Ingram says he's proud to have had a hand in creating a contemporary remake of this classic brand platform that so many Australians have grown up with and loved. 

"We’ve had a bit of fun with this and you’ll hear the iconic jingle, and its evocative question ‘How do you feel?’ come to life in lots of different ways,” he says. 

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