Melbourne-based integrated communications agency THINK has bought into digital agency Volume to strengthen its digital capabilities and grow its technical expertise.
THINK, part of the TPF Group, was founded by Marietjie Muijs and works with brands such as Glad, Grill’d, Cancer Council and Chobani.
“We are always searching for ways to improve and strengthen our offering to our clients," Muijs says.
"Being agile and free from traditional agency structures, allows us to stay a step ahead of the curve. Having a strong, full digital offering is essential for our – and our clients’ – future growth”.
Volume, one of the first digital agencies in Melbourne, is well-established working with brands such as AGL, Australian Unity, Regis, Australian Super, Intrepid Group, ARB and Swisse.
Led by company founder and managing director Richard Branov, it has almost 20 years of experience.
Volume's team of digital marketing and e-commerce experts will complete the full digital offering at THINK.
“Joining forces with THINK represents more than just a business partnership," Branov says.
"There is considerable synergy in the expertise that each side can bring to – and draw from – the other. That’s a really exciting prospect for Volume and our clients”.
Both agencies will now work together from their office in Prahran.
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