Tax accounting business H&R Block has appointed The Works as its creative agency of record following a competitive pitch.
The Works is currently developing an integrated campaign for the brand, focusing on the deductions Australians are missing when completing their own tax returns.
Saatchi and Saatchi previoulsy held the account, after being appointed the creative agency of record in 2016
The agency will also work with H&R Block on a number of other "transformative" initiatives being undertaken by the business
“The Works demonstrated a clear strategic direction and were aligned with how we want to position the business in the years to come. We’re looking forward to working with them as millions of Australians prepare for tax time," H&R Block marketing and digital director Louise Cummins said.
In November last year H&R Block appointed PHD to manage media planning and buying and The Works will work closely with the Omnicom agency.
H&R Block Australia prepares almost eight hundred thousand returns annually, serving clients in 470 offices across the country with more than 2500 tax consultants.
“Australia has one of the most complex tax systems in the world and as the country’s leading tax preparation firm H&R Block helps Aussies to navigate this, at times, frustrating process," The Works founder and creative partner Damian Pincus said.
"We’re delighted to be working with the team to show how its thousands of tax specialists can take the hassle out of doing tax while ensuring their maximum return.”
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