The Works has appointed Paul Swann and Tom Harber to the newly created roles of managing partner.
The agency’s founders, Damian Pincus and Kevin Macmillian, are moving to work deeper within the RXP business after The Works was acquired by the digital consulting business in August last year for $33 million.
“As our teams continue to win and work on significant projects together, the opportunity for us to deepen the integration of The Works into the overall RXP Group grows,” RXP CEO Ross Field says.
“The promotion of both Paul and Tom into their new roles will allow Damian, Kevin and Douglas to spend more time identifying and delivering transformative digital and CX solutions for clients across the overall group, and in turn accelerating growth in this area.”
Swann has been a creative partner at the agency for the past six years and developed work for accounts including Optus, Jim Beam and Unilever. He was previously managing partner at Naked.
Harber joined The Works in 2014 as creative project leader and group account director for Jim Beam globally and has worked for brands such as Optus and Canadian Club.
The pair will now be responsible for day to day operations including creative outputs, business development and finance.
“The industry has struggled to reconcile the impact technology has brought to creativity, but with our partnership with RXP we truly feel like we have cracked the code,” Harber says.
“We have been working to future proof the agency by developing a model that meaningfully fuses creativity and customer experience with technology enablement.”
Both will report to Pincus and Macmillan who will continue to work closely with the agency’s clients.
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