The White Agency wins BT Financial's digital account

Sarah Homewood
By Sarah Homewood | 27 August 2015

The White Agency has been appointed to BT Financial Group’s digital account, following a competitive four-way pitch process.

The White Agency, part of STW Group, will work closely with BT Financial Group’s digital team to help transform its digital operations.

The initial project will involve redesigning the company’s website BT.com.au and migrating it, along with a range of other sites, to Adobe Experience Manager (AEM).

The BT Financial Group is wholly-owned by Westpac and currently manages and administes more than $95 billion in funds through managed investments, superannuation and retirement products, wrap platforms and margin lending.

CEO of The White Agency Miles Joyce said: “BT Financial Group is a big Australian brand and a leader in its field - we are therefore delighted to have been chosen as their digital partner after an intensive pitch process.

“We’re now looking forward to getting stuck in and working closely with their internal team to deliver their digital objectives.”
This is the second recent win for The White Agency with it last week being appointed to the LendLease New South Wales urban road project NorthConnex motorway.

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