The Voice Kids audience plummets by half

By (incomplete) | 24 July 2014
Team Delta on The Voice Kids

The Voice Kids' first weeknight outing was a ratings flop for Nine last night – with less than half the number of viewers of its initial Sunday night smash hits.

The kids' singing contest won just 806,000 viewers, slipping out of the top 10 free-to-air TV shows – and below a million viewers – for the first time since its launch last night.

The Voice Kids launched to 1.652 million on 22 June and by its second outing the following week, sponsors were struggling to keep up with demand for their products.

The show will return to screens on Sunday – and Nine will be keeping its fingers crossed for a return to the ratings figures it's scooped on Sundays so far.

Meanwhile, Ten's MasterChef Australia stayed hot last night, with its audience of 1.128 million across Australia's five metro areas making it the second most-watched free-to-air show.

It beat Seven's The X Factor, which finished fourth with an audience of 1.079 million.

Seven won the biggest audience share last night, taking 30.6%, followed by Nine with 24.8% and Ten with 23.4%.

Ten's Offspring also made the top 10, with 905,000 viewers putting it in eighth spot, followed by Seven's Home and Away and its audience of 851,000.

News programs completed the top 10, with Nine News winning the biggest audience of the night, at 1.181 million.

Seven News was third, with 1.086 million viewers, Nine News at 6.30 was fifth, with 1.078 million, Seven's Today Tonight was sixth, with 997,000, Nine's A Current Affair was seventh, with 938,000, and ABC News rounded out the top 10, with 816,000 viewers.

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