Little goes large: The Voice kids premiers to 1.6 million

By AdNews | 23 June 2014
12-year-old Robbie on The Voice Kids

The Voice Kids sang as loud as their adult peers, dominating the free-to-air TV ratings last night.

The premier of Nine's new off-shoot from The Voice pulled in 1.652 million viewers across Australia's five metro areas, making it the most-watched program.

But it wasn't enough for Nine to win the night overall, with Seven taking home the biggest free-to-air audience share, at 34%. Nine followed with 28.2%, then Ten with 18.1% and the ABC with 15.6%.

Seven's reality offering, House Rules, came a close second to The Voice Kids, with an audience of 1.515 million.

And Ten's MasterChef Australia also made it into the top 10, in ninth spot with 863,000 viewers tuning in.

Seven's A Place to Call Home pulled in 918,000 viewers, making it the seventh most-watched program, while Grand Designs on the ABC was right behind with 912,000 viewers.

News and current affairs shows completed the top 10, led by Seven News, in third spot with an audience of 1.378 million.

Nine News was fourth, with 1.298 million viewers, Seven's Sunday Night was fifth with 1.246 million, Nine's 60 Minutes was sixth with 1.018 million, and ABC News was 10th with 848,000.

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