The gender debate: Are we addressing symptoms rather than root causes?

Pippa Chambers
By Pippa Chambers | 1 August 2017

This is a free excerpt from AdNews print magazine August edition. You can download a digital version of AdNews and subscribe to the premium print edition here.

The gender debate has made waves across our sector recently for many reasons. With regard to gender in professional industries are we are addressing symptoms, rather than root causes and what's the way forward here?

AdNews asks execs from Amobee, Allure Media, Ikon, RadiumOne, PayPal and a programmatic consultant to get the verdict.

Here are a few snippets:

PayPal Australia marketing director Elaine Herlihy says: "We need quotas and targets as change is not happening of its own accord quickly enough."

Ikon programmatic director Sarah Melrose says: "I’d love to see more women speaking at industry events, but for the right reason – talent."

Amobee head of mobile Tricia Fallows says: "Women have not always been raised with the same aspirations and expectations as males."

Allure Media chief revenue officer and founder of Wyse Women Sarah Wyse says: "No amount of quotas, boycotts and pledges are going to make a long-term difference."

RadiumOne managing director Adam Furness says: "We’ve all heard of imposter syndrome. Self-doubt is a common human condition, but from my experience, women are far more likely to express self-doubt than men are."

Programmatic consultant Lynn Chealander says: "Our faith in meritocracy is misplaced. We must rethink what merit really means, and whether we’re rewarding the right behaviours."

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