IPG Australia’s revenue fell 19.49% to $146.931 million in the year to December, its last 12 months before being folded into Omnicom Oceania, according to statements lodged with corporate regulator ASIC.
In 2025, IPG in Australia reported 574 employees whose benefits fell almost 13% to $87.961 million.
The profit after income tax was $9.663 million, down from $26.813 million in 2024.
The last day of the local company was April 1 this year when Interpublic Australia Holdings Pty Ltd was moved to Omnicom Oceania Pty Ltd.
“The reorganisation is intended to facilitate the integration of the group into Omnicom’s operations,” according to the financial statements.
The takeover of IPG, which was finalised in November last year, created the world’s biggest global advertising group with 100,000 people and expected full year revenue of $US25.6 billion.
Nick Garrett, who reports to global CEO John Wren, returned to Omnicom from Deloitte Digital to run a combined operation in Australia and New Zealand including media and creative.
Omnicom Oceania aligns practice areas across Australia and New Zealand including media and creative agencies, PR, performance marketing, production under a unified leadership structure.
The new organisation included sweeping leadership appointments and agency mergers at Omnicom in Australia and New Zealand.
DDB Australia was folded into Clemenger BBDO Australia, with Sheryl Marjoram As part of Omnicom’s global creative reorganisation. DDB and FCB brands were retired globally.
The reorganisation meant the loss of another 4,000 jobs globally, or about 4% of the work force. The full local impact is not known but insiders told AdNews this is "limited".
Two high profile executives at IPG Mediabrands, Mark Coad and Leigh Terry, lost their roles in the global aftermath of Omnicom’s takeover.
Coad was the CEO in Australia and Terry in APAC.
UM Australia CEO Anathea Ruys followed in February, with Omnicom appointing Essencemediacom managing director Stephanie Douglas-Neal as her replacement.
Omnicom Oceania last month appointed two senior leaders to its executive team, promoting Kim Hamilton to chief marketing and communications officer and appointing Paige Prettyman to the newly created role of chief of staff.
Hamilton expanded her remit from chief marketing officer of Omnicom Media Australia, taking on a broader enterprise leadership role across the region covering brand, profile and communications while continuing her involvement in Omnicom Media.
Prettyman joins from Deloitte Digital, where she was managing director. She previously held senior roles at Special Group Melbourne and Clemenger BBDO.
Globally, Omnicom posted organic revenue growth of 3.9% to $US5.6 billion for its core business in the March quarter, reporting progress in its expanded target for cost cutting following the takeover of IPG.
The growth number is calculated without those parts of the business, so far unnamed, that are marked for sale.
The global advertising group, now the world’s biggest, wants $US1.5 billion in savings over the next thirty months, starting with $US900 million this year.
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