Nick Garrett is returning to Omnicom to run a combined operation including media and creative.
The global advertising group today announced the formation of Omnicom Oceania, aligning practice areas across Australia and New Zealand including media and creative agencies, PR, performance marketing, production under a unified leadership structure.
The organisation will be led by Garrett as CEO. He comes from four years at Deloitte Digital where he joined as a brand & creative partner in 2021. Within his first year he joined the global leadership team, later becoming global CMO.
“My time in the consulting world showed me just how big the opportunity is to add creative problem solving and brand thinking further upstream into business strategy, and how agencies can positively influence more of the customer eco-system beyond marketing and comms," Garrett said.
"There is a huge amount of white space to grow into, and I am absolutely thrilled to be returning to the Omnicom family to continue to drive growth at an accelerated pace.”
Omnicom CEO John Wren said clients in this market are increasingly looking for deep specialism and seamless integration.
"Recent Forrester wave reports have proven that Omnicom is the unrivalled leader across key marketing specialisations," he said.
"We have successfully deployed these specialisations with many leading clients in the market, and this organisational shift accelerates our ability to deliver this model to more clients across the region.
“We have the advantage of best-in-class capabilities and talent across practice areas, built on the foundations of world-leading data, AI, technologies and tools. Nick’s deep knowledge of Omnicom and his advisory experience make him the ideal leader to orchestrate these capabilities and drive the growth ambitions of our clients.”
The move will see Garrett reporting to Wren.
The changes are effective immediately.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.