The Bulletin: BBC Advertising hires; Datalicious launches data attribution survey

By AdNews | 11 June 2015

BBC Advertising hires SVP, Commercial Advertising

BBC Advertising, part of the BBC'c commercial arm BBC Worldwide, has appointed Alistair McEwan as SVP, Commercial Development Asia/ANZ.

McEwan will be responsible for the delivery of advertising sales revenues from the local region on BBC World News,, BBC World Service, Top Gear, BBC Good Food and BBC Worldwide Channels. He will report to EVP BBC Advertising, Carolyn Gibson and will remain part of the ANZ leadership team under managing director Jon Penn.

This builds on the announcement last September that BBC Worldwide is boosting its ad sales team in Asia to make the most of growth opportunities in the region.

The role takes effect on July 1 and Alistair will work from both the Singapore and Sydney offices.

Datalicious launches data attribution survey

Datalicious wants to know how you're using data attribution, and in return, you'll learn how other marketers are using data attribution.

It is attempting to provide marketers and organisations with a comprehensive view of how their peers rate the effectiveness of their attribution programs, the type of attribution modelling being used and the challenges faced in implementing attribution programs.

To do this though, it needs marketers to complete their survey. All those who complete the survey will receive a copy of the report in exchange for their time.

Marketo launches global R&D and innovation centre

Marketo, marketing tech company, has announced the opening of its global R&D and innovation centre in Tel Aviv, Israel focused on enhancing its leadership position in big data and predictive analytics.

The facility will accommodate a growing team of local data scientists, engineers, developers and product managers focused on designing and delivering marketing software that enables marketers to engage in personalised and relevant conversations with their customers at scale and in real-time. This centre is the first marketing-focused R&D facility of its kind. 

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