The Bulletin: Bachelorette revealed; BCM fundraises

By AdNews | 29 April 2015

Lads to get a frosty reception?

Network Ten has confirmed one of the worst-kept secrets in showbusiness and confirmed jilted ex-Bachelor contestant Sam Frost will be Australia's first Bachelorette.

"Australia was captivated by Sam in last year’s season of The Bachelor Australia and we are delighted to welcome her back for our very first The Bachelorette,” Ten's programming director, Beverly McGarvey, said.

“It will be fascinating to watch as the tables are turned and the most eligible bachelors in Australia compete to win Sam’s heart.”

BCM chips in for Nepal relief

BCM is challenging other agencies to raise money for those suffering for the earthquake disaster in Nepal by chucking money into a job bag, and inviting other agencies to share their job bags on social media.

The agency has put money, including $1000 donations from owners Paul Cornwell and Kevin Moreland into a job bag and posted photos of it on social media, with the bag to be forwarded to Care Australia.

It is challenging other agencies to follow its lead and post pictures of their own job bags for Nepal on social media using the hashtag #agenciesfornepal.

SBS goes interactive

In a first for a TV network in Australia, SBS has released an online interactive graphic novel centring around The Boat by Nam Le.

The Boat is a collection of short stories about the fall of Saigon and resettlement in Australia, and it is being made for the 40th anniversary of the fall of Saigon and the start of Vietnamese resettlement in Australia.

The online project is the first interactive graphic novel by the Walkley-winning SBS interactive team, and unites hand drawn artwork, animation, text, sound and archive.

GPY&R Sydney hires Tim McCracken from abroad

George Patterson Y&R Sydney has hired Tim McCracken from AKQA in San Francisco as its new senior digital art director.

McCracken spent two years at AKQA working on campaigns for Visa, Levi's, Verizon and Target, most recently as a senior art director.

He previously worked at Crispin Porter + Bogusky in both its London and Colorado offices.

GPY&R Sydney executive creative directors Bart Pawlak and David Joubert said: “There are a lot of agencies out there with a very narrow view on how digital should be used. And while they may be impressing clients with how well versed they are in the new media landscape, it feels like there's a real need for combining all of the ‘tech’ with legitimate ideas and engaging narratives. It's our focus and luckily Tim brings both.”

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