The brands viewers remember most from State of Origin broadcasts

By AdNews | 7 June 2023
 
Jiachen Lin via Unsplash.

Telstra (39%) and Harvey Norman (36%) top the list when it comes to brand associations with the State of Origin series, a study from Cint, a programmatic research technology platform, has shown.

Sportsbet (34%), Ampol (31%) and McDonald's (28%) rounded out the top five in terms of brand association.

The annual rugby league series, which began last week on Nine and will see Game II played in two weeks' time, also has strong levels of brand association for new partner brands for 2023 such as Westpac and DoorDash, the research shows. 

Almost nine  out of ten (87%) consumers surveyed believe that ads shown during the State of Origin are memorable, while more than 40% reported that a State of Origin advertisement could shape their perception of a brand.

Approximately 300 Australian consumers from the general population were surveyed for the research. 

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