The State of Origin kicks off exclusively, live and free tonight on Channel 9 and 9Now.
McDonalds, Sportsbet, Telstra, Harvey Norman, Isuzu UTE Australia, Stan and Westpac have been named as sponsors and partners of Nine’s broadcast.
Last year’s three State of Origin games set a record for attracting the highest Total TV audience since 2019 and becoming the most-watched live streaming event on 9Now.
McDonalds and Westpac will also use the power and scale of State of Origin to launch new brand TVCs, celebrating the power of NRL with Rugby League themed creative.
Matthew Granger, Nine’s director of sales – sport, said the State of Origin series on Channel 9 and 9Now represents the ultimate in exclusive event television.
"It provides partner brands the preeminent high engagement platform to connect with audiences, supported by Nine’s mega sport marketing assets, spanning TV, Audio and Publishing," said Granger.
Anne Gruber, Nine’s head of content partnerships - sport, said the State of Origin provides an opportunity for brands to experience the power of sports marketing utilising the prestige of Wide World of Sports.
“The battle for rugby league supremacy goes up another level when the 2023 Men’s and Women’s State of Origin series kick off this week across Nine’s Wide World of Sports cross-media offering," said Gruber.
"Our partner brands will be right at the heart of it, capitalising on the unrivalled Origin platform to tell their story.
"Big ideas make brands famous, as does the power of premium sporting content and this year our team of Powered By Nine strategic thinkers have partnered closer than ever before with our sponsors to create world class fan connections and ultimately accelerate business growth.”
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