The big election game is on; adspend report flags 2016 trends

Rosie Baker
By Rosie Baker | 13 May 2016

Big Picture: With the federal election looming on the horizon, we explore how advertising leading up to the day might play out. Politics: the game is on. [Page 23]

In the news review: Direct sales data boon for print but there's a warning for agencies. "In the rush to programatic and digital, by enschewing channels that advertisers still like using, you might be doing yourself out of some business," Megan Brownlow, PwC. [Page 6]

Creative Focus: We ask the experts how advertising can prove its worth. "There is an expectation now that brands have to do the right thing and have a stronger purpose in the world," Damian Pincus, The Works. [Page 20]

The Marketer: More give, less take. From a bank? That's the word from NAB's new chief marketing officer. "I had the revelation about 20 years ago that the customer is in control and I fundamentally believe that we don't own our brand, our customers do" - Andrew Knott, NAB. [Page 9]

Agenda: Our 2015 Adspend Report: Australian advertising trends in review, laying the foundations for 2016. [Page 11]

Plus all the regular opinions, off-brief, Creative Choice and more.

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