Snapchat, the future of IPG and advertising IP

Rosie Baker
By Rosie Baker | 29 April 2016

Big Picture: Snapchat’s perfect storm – and there’s good conditions for a swell. Snapchat has today revealed who will lead its first Australian office.

The Sell: In his first major interview, Danny Bass talks about the future for IPG Mediabrands: “I think sometimes we’re sending people into a gun fight with knives.” [Page 9]

In the news review: Ogilvy's take on media: “It’s to be a positive collaborator or conduit between the big idea and the big execution”. - Saurin Worthington Ogilvy [Page 7]

Creative Focus: We ask the experts should advertising value its intellectual property more?

“Our IP are all given away as added value in the attempt to lure the client in or undercut the agency down the road” -David Joubert GPY&R Group Sydney [Page 22]

Agenda: Our Food and drink Special Report looks at brands' shift to content. “We look at most things we do as a co-branding opportunity with our partners.”- Charlotte Rijkenberg Foodora [Page 19]

Plus all the regular opinions, off-brief, Creative Choice, and more.

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