Telstra’s Together is for Christmas by Revolver’s Steve Rogers and Bear Meets Eagle on Fire has gone viral across multiple social media outlets.
The film has earned more than 700,000 likes, more than 40,000 shares, more than 39,000 reposts and been saved more than 80,000 times so far.
It has been viewed on Revolver’s Instagram post alone more than 5 million times.
Commenters across platforms have responded positively to the emotional resonance of the work.
Many expressed shock that the work was a Telstra commercial and not a trailer for a feature film.
Others praised the film’s use of 3D animation as opposed to AI, while some pointed to the lived-in realism of the animated world, praising the way the film captured the familiar textures of real Australian suburbs and the families that occupy them.
“At its heart, this campaign is about connection: the kind that transcends distance, differences, and even tradition,” said Telstra head of brand and marketing communications, Alita McMenamin.
“It’s about finding your people, whoever and wherever they are, and celebrating the joy of being together.
“And as a 90s music lover the track works so perfectly with the gorgeous story.”
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