In partnership with animation company Mathematic.
Telstra’s focusing on what’s important during the Christmas period, which is finding your people in a campaign via Bear Meets Eagle on Fire and +61.
The campaign is directed by Steve Rogers from Revolver and in partnership with animation company Mathematic.
“At its heart, this campaign is about connection: the kind that transcends distance, differences, and even tradition,” said Telstra head of brand and marketing communications, Alita McMenamin.
“It’s about finding your people, whoever and wherever they are, and celebrating the joy of being together.
“And as a 90’s music lover the track works so perfectly with the gorgeous story.”
BMEOF chief creative officer, Micah Walker, said that they just wanted to create a story with a genuine Christmas soul, without leaning on all the expected tropes.
“Massive thanks to Steve, Revolver and the Mathematic team who’ve put so much into the beautiful film,” Walker said.
BMEOF business lead, Hanne Haugen, said the story of connection rings especially true at Christmas, and it underpins the season for Telstra.
“What a privilege to work with such a talented team to bring it to life,” Haugen said.
Campaign Credits
Creative Agency: Bear Meets Eagle On Fire
Partner Agency: +61
Media Agency: OMD Australia
Client: Telstra
Chief Marketing Officer: Brent Smart
Head of Brand and Marketing Communications: Alita McMenamin
Senior Marketing Specialist: Dene MacKenzie
Senior Marketing Specialist: Dominique Barlow
Head of Consumer Trading: Stephanie Fredericks
Senior Marketing Specialist: Kelly Georgiou
Retail Marketing Specialist: Tamara Saleh
Media & Marketing Operations Lead: Paula Marreiros
Senior Media Specialist: Robbie Aoukar
Production Company: Revolver
Director: Steve Rogers
Managing Director / Co-owner: Michael Ritchie
Executive Producer / Partner + Producer: Pip Smart
Director of Photography, Animation: Daniel Landin
Production Designer: Steven Jones-Evans
Editor: Jack Hutchings
Animation: Mathematic
Executive Creative Producer: Rebecca Rice
VFX post producer: Jérémy Dumetre
VFX Coordinator: Chiara La Selva
VFX Supervisor: Julien Lambert
Mathematic CD, Animation Director+ Lead Animator: Paul Lavau
Lead Environment Artist: Yann Glica
Lighting Artist: David Labelle
Lead Compositing: Édouard Koen
Flame Artist: Fred Brandon
Sound House: Rumble Studios
Lead Sound Designer: Tone Aston
Sound Designer: Daniel William
Sound EP: Michael Gie
Music Supervision: Anton Trailer
Additional Post Production: Arc
Merch Photography: Danny Eastwood, Pool Collective
