Technology is changing advertising, so we’ve added an award to recognise it

Rosie Baker
By Rosie Baker | 15 January 2018

Everyone knows media, marketing and advertising is being changed by technology. It’s one of the most exciting aspects of the industry. Now you can enter The Best Use of Technology in the AdNews Agency of the Year Awards.

The new category has been introduced to showcase the ways technology is being used across the industry. It could be technology being used by brands as part of their marketing activity, or technology used by agencies to deliver a service - the list is endless.

As with all our categories, the entry must demonstrate how the technology used delivered on objectives and delivered results. 

The criteria says: “This award looks to celebrate the use of technology within an organisation, campaign or brand execution. It is open to any initiative, original campaign or strategy that has technology at the core of the idea, execution or message. It can include, but is not limited to, a proprietary technology developed by the entrant and partners, use of an existing technology to drive results, an innovative application of an existing technology or a campaign that encouraged use of a specific technology for the benefit of the entrant’s objectives.”

Join us to celebrate the best in the creative and media business at The AdNews Agency of the Year Awards. The 2017 awards are now open for entry.

We’d like to thank our sponsors Nova Entertainment, MCN, Facebook, Outdoor Media Association, Val Morgan, Adstream, NewsMediaWorks, founding People & Culture sponsor iknowho, and Royal Auto and Bluestar Web.

There’s now less than a week to go until the AdNews Agency of the Year Awards close for entries - so don’t delay!

Here’s a few tips from former judges on what they’re looking for in entries. 

And here’s a bit of info about how our criteria have changed this year - make sure you’re up to date. 

We’ve also launched two other new categories; Media Campaign of the Year - Small Budget and The AdNews Effectiveness Award.  

You can get all the information about categories and criteria here in the Entry Kit. Entries close on 19 January.

The Awards will be on 15 March 2018.

Think you've got what it takes to be a judge? Contact AdNews Editor Rosie Baker today.

Dates to remember:

  • The awards are open from 27 November. All entries need to go through the online portal
  • The deadline for entries is 4pm 19 January 2018 - there are no extensions
  • The eligibility period is 1 January 2017 - 31 December 2017 (except the AdNews Effectiveness Award)
  • The awards will be held on 15 March 2018

Here’s all the categories:

1. NSW Agency of the Year
2. VIC Agency of the Year
3. State Agency of the Year
4. Media Agency of the Year
5. Digital Agency of the Year
6. Specialist Agency of the Year
7. Customer Experience Agency of the Year
8. PR Agency of the Year
9. Production Agency of the Year
10. In-House/Bespoke Agency of the Year
11. Independent Agency of the Year
12. Small Agency of the Year (Independent)
13. Small Agency of the Year (Network)
14. Emerging Agency of the Year
15. Advertising Network of the Year
16. Media Network of the Year
17. Media Campaign of the Year
18. Small Budget Media Campaign of the Year - (Under $250,000) *New
19. Digital Campaign of the Year
20. Ad Campaign of the Year
21. Ad of the Year
22. Best Use of Mobile
23. The Best Use of Data
24. Best use of Technology *New
25. The Branded Content Award
26. The UnLtd Award
27. The Game Changer
28. The AdNews Effectiveness Award *New
29. Brand of the Year
30. People & Culture Award

You can get the full Entry Kit and Guidelines here.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop me a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day. Need a job? Visit

comments powered by Disqus