Tealium adds built-in machine learning to its customer data platform

Paige Murphy
By Paige Murphy | 19 September 2019

Martech company Tealium has launched Tealium Predict, a built-in machine learning technology for its customer data platform (CDP) Tealium AudienceStream.

Coupled with Tealium AudienceStream, Tealium Predict activates trustworthy machine learning insights across the entire tech stack through the creation of more intelligent audiences.

Organisations can automatically draw conclusions about what customers are likely to do in the future and design tailored programs that directly address their needs.

“Organizations spend a vast amount of their time wrangling data and figuring out how to deploy and activate insights,” says Mike Anderson, founder and chief technology officer at Tealium.

"With our continued focus on data orchestration, we’re in the perfect position to offer a machine learning product integrated right into our CDP solution.

"We can deliver machine learning data into a customer’s entire downstream tech stack, whether any of those stack tools have machine learning capabilities or not.”

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