Experiential martech platform Brandcrush has raised over $1 million from Australian venture capital firm Rampersand, Luxury Escapes founder Adam Schwab and Blackbird Ventures’ Startmate accelerator program.
Brandcrush's existing Advisory Board members and supporters include Nicky Jackson, Jane Martino and Sean Taylor.
Founded in late 2018 by international marketing executive Teresa Aprile and Matthew Hurle, former sales director for TRIBE, Brandcrush connects brands with a network of businesses and events to enable real-world customer engagement.
Brandcrush has facilitated hundreds of activations in the 11 months since launch, working with multinational brands including Ferrero, Uncle Tobys, Bondi Sands and Mondelēz.
"There is nothing in the market that can provide experiential marketing across a network of physical spaces at scale. This is the challenge we set out to address," Aprile says.
"Brandcrush essentially breathes life into a 100-year-old, proven marketing tactic, digitises it and makes it scalable.
“Securing this funding is a testament to the core premise of Brandcrush and the traction we’ve achieved during our beta phase. This funding will contribute to accelerating our network of brands and activation hosts, locally and in the US where we’re currently conducting a soft launch."
Currently, there are more than 1200 spaces listed in Australia by Activation Hosts including WeWork, KX Pilates, Culture Kings, Xtend Barre and Darling Group.
At present, these spaces are accessed daily by multinational brands including Ferrero, Uncle Tobys, Bondi Sands and Mondelēz.
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