Kimberlee Wells has been appointed chief executive officer of TBWA\Australia.
Wells appointment follows Omnicom’s Oceania model taking effect across Australia and New Zealand with Nick Garrett as CEO.
“I’ve known Kimberlee for more than a decade and have huge respect for her,” said Garrett.
“She’s passionate, tenacious and curious - qualities that make her stand out as a leader.
“Her ability to build strong client partnerships and lead people with conviction sets her apart. “
“As CEO of TBWA\Australia, Kimberlee will define the agency’s vision, setting it up for even greater success.
“I’m looking forward to working closely with her and her leadership team to design the future for our clients, supported by the full strength of Omnicom Oceania.”
For nearly a decade, Wells has led TBWA\Melbourne, working with clients including NAB and Australian Defence Force Recruiting.
“I’m delighted to accept the role of CEO for TBWA\Australia,” Wells said.
“Working alongside Nick and our national leadership team, our clients will experience the full potency of TBWA’s Disruption® philosophy, amplified by the scale and capability that only Omnicom can offer.”
Kimberlee will also continue in her global role as practice lead of Sustain by TBWA.
“Disruption® has always been the heartbeat of TBWA, creativity that challenges convention and builds growth which lasts,” said TBWA\Worldwide global CEO Erin Riley.
“Kimberlee is the right leader to carry TBWA\Australia into this next chapter.
“She brings clarity in complexity and conviction in creativity, alongside a track record of strong commercial problem solving with her client partners.
“She is equal parts head and heart, and I can’t wait to see what she does next.”
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